Know exactly how much of your customer journey—from the first click on your ad to the final purchase on WhatsApp— is being reported to Meta to boost your campaigns.

When a prospect reaches your WhatsApp through a (CTWA) advertisement, the magic is just beginning. If the user explores products, leaves their data, asks for a quote or completes the purchase, sharing these “signals” with Meta through the Conversion API (CAPI) trains the algorithm to find similar profiles.

To give you full visibility of this process, we launched the new tab within your report. Here you can monitor what percentage of that valuable conversational journey is being successfully captured and sent to Meta.

Sending accurate data from your conversations to Meta not only measures results, but it actively improves the performance of your guidelines. Monitoring this tab will help you:

Go to your report → click on the tab.

It doesn't matter if you manage one account or several: Atom centralizes in one place everything you need to know about the health of your WhatsApp and your operation — Meta alerts, Campaigns status, Integrations and Webhooks.

The Control Center is your initial report as an administrator: an up-to-date overview so you can take action when receiving alerts that may affect your operation.

4 pillars at a glance (last 7 days; updates when you log in and when you press Update):

— Alerts for your WhatsApp accounts and numbers: policy violations, restrictions, paused templates, and signs that need attention.

— How are your submissions going in Atom: which ones are next, which ones stopped on their own and why.

— If HubSpot, Google Ads or Meta Ads are still connected; if something went down, the reason and how to Reconnect.

— If your webhooks are still active or were turned off due to errors; detail and Reactivate button.

From now on, finding and operating your Campaigns and Automation tools is much easier. We reorganized the navigation by grouping each function according to its use, so that you no longer have to search in which section a flow, channel or webhook was left.

: It now has only two sections: Results and Lists.

• We created a new module called , which groups everything related to flows and operational tools: Flows (management of Flows and Bots), Cortex Agents, Calls (Voice Agents and Call History), Automated Tasks and Webhooks.

• In , the “Channels” section is renamed Messaging Channels, and we added Voice Channels for WhatsApp calls.

This update is just a your configuration and the way you work don't change. The tools are elsewhere, but they work exactly the same as before.

It's now in your account. To see it, update the platform from the notice located at the bottom of your screen, where it is indicated that Once updated, you'll find the new Automations module just below Campaigns.

If you have more questions, you can check out our guide here: -> AQUÍ

A new synchronization rule gives you the power to define when HubSpot contacts are created in Atom. ✨

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Now . We added a new synchronization rule that gives you control over when a contact created in HubSpot is replicated in Atom: instantly, or only when the interaction actually begins. You define behavior based on your operation. 🙌

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Everything is managed from a single option: . Depending on how you leave it, it completely changes the way Atom brings your contacts:

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Activating or deactivating it takes seconds, directly from your platform:

At Atom, we anticipate and enable the possibility of generating a username for your channels within Atom.

With this update, administrators can claim and view the @username of each WhatsApp channel connected from Atom available in Settings → Channels.

The phone number will still be visible in the WhatsApp profile for your customers. @marca complements your identity; it doesn't replace it.

Additional resources:

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Through stickers and voice notes, connect in a more authentic way, allowing you to transmit immediate trust through pre-recorded audios and create much more enjoyable and visual experiences at every stage of your customer's journey.

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Implementing these new formats is super fast and intuitive directly from your platform.

The Smartons now supports all four of WhatsApp's interactive formats. This means that your bot can show your customer a product carousel, ask them to confirm data with yes/no buttons, present a menu of options as a list, or accompany an answer with an image.

The configuration lives in the Smarton inspector: you activate the types you want to use and you describe in natural language in which situations you should use them.

Flowbuilder → Smarton node → Inspector → “Interactive Messages” section.

Available for all types of smartphones

We launched the component, a new node that you drag to the FlowBuilder canvas to divide your contacts' traffic between different variants of your flow.

Do you want to know if “Schedule demo” works better than “Talk to an advisor”? Insert the component after your welcome message, define the traffic percentage for each variant and connect them. Done: your contacts are automatically distributed and you compare results by variant.

Until today, setting up an experiment required combining HTTP and conditional components with a random number API — something that only the Atom team could configure. Now you do it, in less than 2 minutes.

Open any flow in FlowBuilder, search for the “Experiment” component in the component palette and drag it onto the canvas. Start optimizing your conversations today!

If you have doubts see the entire detalle aquí 👈

Now you can duplicate a WhatsApp template to one or more channels from a single action, without having to manually recreate it for each number.

💬 Do you have feedback or questions? Leave us a comment in the feedback section.

Introducing Component Blocks: a way to save any sequence of FlowBuilder nodes as a reusable block and make it available for all your future flows, with one click.

From the same canvas where you build your flows, select the nodes you want to save, give them a name and a description, and voila — they appear in your Block Library to insert when you need them. The nodes are inserted already connected to each other, ready for you to only glue the ends to the rest of the flow.

In addition, Atom 🧡 includes a catalog of curated blocks available to you.

In the FlowBuilder canvas, select the nodes you want to save and click in the floating bar. To insert existing blocks, use the button in from the component side panel.