We launched the component, a new node that you drag to the FlowBuilder canvas to divide your contacts' traffic between different variants of your flow.

Do you want to know if “Schedule demo” works better than “Talk to an advisor”? Insert the component after your welcome message, define the traffic percentage for each variant and connect them. Done: your contacts are automatically distributed and you compare results by variant.

Until today, setting up an experiment required combining HTTP and conditional components with a random number API — something that only the Atom team could configure. Now you do it, in less than 2 minutes.

Open any flow in FlowBuilder, search for the “Experiment” component in the component palette and drag it onto the canvas. Start optimizing your conversations today!

If you have doubts see the entire detalle aquí 👈

Now you can duplicate a WhatsApp template to one or more channels from a single action, without having to manually recreate it for each number.

💬 Do you have feedback or questions? Leave us a comment in the feedback section.

Introducing Component Blocks: a way to save any sequence of FlowBuilder nodes as a reusable block and make it available for all your future flows, with one click.

From the same canvas where you build your flows, select the nodes you want to save, give them a name and a description, and voila — they appear in your Block Library to insert when you need them. The nodes are inserted already connected to each other, ready for you to only glue the ends to the rest of the flow.

In addition, Atom 🧡 includes a catalog of curated blocks available to you.

In the FlowBuilder canvas, select the nodes you want to save and click in the floating bar. To insert existing blocks, use the button in from the component side panel.

Until now, in outbound flows (Webhook, Dynamic List, Typing), the trigger was connected directly to the Template, with no possibility of inserting logic into the medium. With this update, you can place any component of the FlowBuilder before the Template - just as it already worked in inbound flows (bots).

This enables the most requested use case: . Add the Waiting Time component in “Time Window” mode before your Template and define what days and times the flow can run. If a contact comes in outside of those hours, the flow automatically waits until the next valid period. The time zone is taken from your company settings.

In addition to schedules, this opens up other useful cases: customizing the message according to product segment with a Conditional, A/B testing between two templates, or enriching contact details before sending with the Format component.

In the FlowBuilder, open any flow with a Webhook, Dynamic List, or Typing trigger. When you drag from the trigger, you'll see all the available components. For the time window, add a Waiting Time component and select “Time Window” before adding your template.

Performance metrics are available at two key moments: before sending (health of your templates) and after sending (performance of your campaigns). Everything from Templates, Campaigns and FlowBuilder.

, we added five new columns: Sent, Delivered, Read, Answered, and Failed. Compare performance at a glance and click on any metric to open a side panel with the breakdown in quantity and percentage, plus four optimization recommendations.

, when you select a template, a health traffic light appears above the preview. Click on it to see the full metrics. If the template has a high error rate, you'll see a red alert before submitting.

, the health indicator appears in the side panel when you select a template node — so you can identify problems without changing screens.

. From the Campaigns, Webhooks, Typifications and Dynamic Flows tables, open the actions menu (...) and choose “Campaign Metrics”. A side panel shows you actual shipping performance with six indicators: Customers, Sent, Read, Answered, Failed and Not Delivered — each with its number and percentage.

You can now configure interactive carousel-type messages directly from the “Message” component in the Flowbuilder, both in Inbound and Outbound flows.

Each carousel can have between 2 and 10 cards. Each card includes an image or video, its own description and up to 2 action buttons. Everything is saved inside the node — no additional template is created.

💬 Do you have feedback or questions? Leave us a comment in the feedback section ☝️

Get to your audience at the exact moment they're looking for you — and take them straight to WhatsApp with a single click.

Google Ads now supports a new type of ad in mobile search results that includes a button to automatically start a WhatsApp conversation with your company. By connecting it with Atom, you can see all the conversations generated by this type of pattern directly in your reports, with full traceability of the origin.

Connect your template, your website and WhatsApp — and see exactly what ad generated each conversation.

With the Web Traffic integration, Atom automatically captures UTM information when a visitor comes to your website or landing page and clicks the WhatsApp button. So, when that conversation reaches Atom, it's linked to the ad, campaign, and source that originated it—

The configuration is done through Google Tag Manager, so it is necessary to have an active GTM account with access to your website or landing page.

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Version History is a new feature of the Flowbuilder that saves the last 3 versions of each flow and allows you to restore any one in seconds. If a change doesn't work as expected, you can return to the previous state without affecting the production version until you decide to apply the changes.

Now your Smartons have a centralized manager that allows you to reuse documents in multiple Smartons without duplicating them. When you update a document in the resource manager, all the smartphones that use it are automatically updated, eliminating the risk of outdated information. Perfect for teams that maintain product catalogs, FAQs, or policies that change frequently.

Access your FlowBuilder and start using the resource manager on your smartphones today!