Now you can test which version of your conversation converts best — no code, no external APIs, no manual analysis.
What's new?
We launched the
Experiment (A/B Testing)
component, a new node that you drag to the FlowBuilder canvas to divide your contacts' traffic between different variants of your flow.Do you want to know if “Schedule demo” works better than “Talk to an advisor”? Insert the component after your welcome message, define the traffic percentage for each variant and connect them. Done: your contacts are automatically distributed and you compare results by variant.
Until today, setting up an experiment required combining HTTP and conditional components with a random number API — something that only the Atom team could configure. Now you do it, in less than 2 minutes.
Key Features
- Configure it in seconds: drag the component, choose how many variants you want (from 2 to 10) and distribute the traffic (50/50, 40/60, whatever you need).
- Percentages that adjust on their own: when you change the percentage of one variant, the others are recalculated to always add up to 100%. No configuration errors.
- Reliable distribution: the distribution is random and respects the proportion you defined, so you can compare variants with data you can trust.
How to access it?
Open any flow in FlowBuilder, search for the “Experiment” component in the component palette and drag it onto the canvas. Start optimizing your conversations today!
If you have doubts see the entire detalle aquí 👈