new
🚀 Discover the real impact of your ads with the new CAPI tab for CTWA

Know exactly how much of your customer journey—from the first click on your ad to the final purchase on WhatsApp— is being reported to Meta to boost your campaigns.
🆕 What's new?
When a prospect reaches your WhatsApp through a Click to WhatsApp
 (CTWA) advertisement, the magic is just beginning. If the user explores products, leaves their data, asks for a quote or completes the purchase, sharing these “signals” with Meta through the Conversion API (CAPI) trains the algorithm to find similar profiles.
To give you full visibility of this process, we launched the new CAPI
 tab within your Click to WhatsApp - Meta
 report. Here you can monitor what percentage of that valuable conversational journey is being successfully captured and sent to Meta.
✨ Key Features
Key metrics at a glance: 
 Quickly view % of conversations
 with at least one CAPI event, the total of registered events
 and the number of unique conversations
 impacted.
Day-by-day analysis: 
 A daily bar chart to easily identify trends, peaks of interaction and days of greater or lesser activity.
Consolidated for the period: 
 The total volume of events broken down, allowing you to identify in seconds which action (e.g. Lead
, Quote
, Buy
) is the most and least common in your funnel.
💡 Why is it a Game-Changer
? (The Power of CAPI + CTWA)
Sending accurate data from your conversations to Meta not only measures results, but it actively improves the performance of your guidelines. Monitoring this tab will help you:
Optimize for real sales, not just clicks: 
 By reporting deep funnel events (such as purchases or pre-qualifications), Meta optimizes the delivery of your ads to users with real buying intent, not just to curious people.
Reduce your costs (CPL and CPA) :
 The more CTWA flows integrate CAPI events, the faster it learns the Meta algorithm, making your campaigns more efficient and lowering your cost per lead and per acquisition.
Overcoming data loss: 
 Unlike the Pixel, CAPI sends information securely from server to server (from your WhatsApp), protecting your metrics against ad blockers or device privacy restrictions.
Identify leaks in the funnel: 
 This tab will show you where you have opportunities to add more CAPI events; if you have a lot of conversations but few closing events, you'll know exactly where to adjust your flow.
📍 How to access?
Go to your Click to WhatsApp - Meta
 report → click on the CAPI
 tab.